The processing of personal data, such as the name, address, e-mail address, or telephone number of a user shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to HowToTreatHeartburn.com. By means of this data protection declaration, HowToTreatHeartburn.com would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, you are informed, by means of this data protection declaration, of the rights to which you are entitled.
As controller, HowToTreatHeartburn.com has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed.
Who Are We
HowToTreatHeartburn.com is solely owned and managed by Steve Hood, who additionally acts as the Controller and Data Protection Officer.
The website address is https://howtotreatheartburn.com.
Notice Concerning Children
PLEASE NOTE: We are a general audience site, and do not direct any of our content specifically at children under 13 years of age pursuant to the Children’s Online Privacy Protection Act of 1998.
What Information We Collect & Why We Collect It
Like many other websites, HowToTreatHeartburn.com makes use of log files. The information inside the log files includes the type of computer and technical information about Users means of connection to our website, such as internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.
Information You Have Provided Us
This might be your e-mail address, name, billing address, home address, etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.
Information Automatically Collected About You
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any), etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.
Collection and Retention of Sensitive Personal Data
HowToTreatHeartburn.com does not directly collect or retain sensitive personal data including that of health, though users may make reference to their health in the comments areas on the website if they choose. All comments are public and are connected to the pseudonym the user chooses to use in comments. For privacy and personal protection, HowToTreatHeartburn.com advises users not to post any personally identifiable information in the comments section whether health-related or other.
Information We Provide to Sponsors and Advertisers
We accept sponsorship and advertisements on HowToTreatHeartburn.com. Sponsors and advertisers may have access to the impressions and click data on their marketing pieces. Personally identifiable information will never be revealed to sponsors and advertisers by us.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website.
- Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
- If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
- Social Warfare is a website plugin used to share our web pages on social media.
- ConvertKit is an email service we use for our newsletters. Cookies served by Convertkit help us provide a better user experience and prevent email signup from being shown to those who are already members.
- Analytics cookies – these cookies are used to track the use and performance of our website and services. We Google Analytics which has a tracking cookie that gives us information on how our site is being used which helps us create a better site.
- Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization. We serve ads through Mediavine, Google Adsense, and Amazon. (Data protection provisions for these applications are mentioned below.)
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Google Analytics (with anonymization function)
We use Google Analytics with the anonymizer function to gather detailed statistics about the traffic and traffic sources at HowToTreatHeartburn.com and for measurement of conversions and sales.
Please use Google Analytics Opt-out Browser Add-on if you want to prevent your data from being used by Google Analytics.
Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
HowToTreatHeartburn.com uses the Google Analytics anonymizer function. By means of this application, the user’s IP address is abridged by Google and anonymized when accessing our website.
The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses collected data to evaluate the use of our website and to provide online reports, which show activity on our website.
Google Analytics places a cookie on the information technology system of the user. The definition of cookies is explained above. The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by a user. With each visit to our website, such personal data, including the IP address of the Internet access used, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
A website visitor, as stated above, may prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Google Analytics from setting a cookie on the information technology system of the user. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
Subscription to Comments
The comments made on HowToTreatHeartburn.com may be subscribed to by third parties. In particular, there is the possibility that a commenter subscribes to the comments following his comments on a particular blog post.
If a user decides to subscribe to the option, the controller will send an automatic confirmation e-mail to check the double opt-in procedure as to whether the owner of the specified e-mail address decided in favor of this option. The option to subscribe to comments may be terminated at any time.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
When you fill out and submit information on our contact form, we collect the relevant information needed to fulfill your request. The contact form at HowToTreatHeartburn.com email’s the submitted information for review and response from Howtotreatheartburn.com. This email is deleted promptly from our inbox and server after being reviewed or your request has been fulfilled.
Subscription to Our Newsletter
On the website of the HowToTreatHeartburn.com, users are given the opportunity to subscribe to our newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.
The HowToTreatHeartburn.com regularly sends out an email newsletter to subscribers about articles, related interests, events, surveys, related product service information, health information, offers and promotions from HowToTreatHeartburn.com and its partners, etc. The newsletter may only be received by the user if the user has a valid e-mail address and if the user registers for the email newsletter through our double opt-in procedure. In the double opt-in procedure, a confirmation e-mail will be sent to the e-mail address provided by a user. This confirmation e-mail is used to prove whether the owner of the e-mail address has authorized us to send the newsletter.
During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the user at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a user at a later date, and it, therefore, serves the aim of the legal protection of the controller.
The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances.
The newsletter of the HowToTreatHeartburn.com contains tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the HowToTreatHeartburn.com may see if and when an e-mail was opened by a user, and which links in the e-mail were called up by users.
Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the user.
The consent to the storage of personal data which the user has given for shipping the newsletter may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time through the use of the unsubscribe feature at the bottom of any recent email newsletter.
We never sell your personal information to third parties.
Data Protection Provisions of Advertising Applications
Users may find advertising or other content on our website that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and other such information that is not personally identifiable. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
- Google Adsense
DoubleClick DART Cookies
Google’s use of the DART cookie enables it to serve ads to users based on their visit to HowToTreatHeartburn.com and other sites on the Internet. This cookie is used to serve ads specific to you and your interests (“interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers.
HowToTreatHeartburn.com has no access to or control over these cookies that are used by third-party advertisers.
As stated in the Cookies section above, if you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites. However, disabling cookies can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.
Data protection provisions about the application and use of functions of the Amazon Affiliate program
On this website, the controller has integrated Amazon components as a participant in the Amazon affiliate program. The Amazon components were created by Amazon with the aim to mediate customers through advertisements on various websites of the Amazon group in return for the payment of a commission. By using the Amazon components, the controller may generate advertising revenue.
Amazon sets a cookie the information technology system of the user. The definition of cookies is explained above. With each single call-up to one of the individual pages of this website, which is operated by the controller and in which an Amazon component was integrated, the web browser on the information technology system of the user will automatically submit data for the purpose of online advertising and the settlement of commissions to Amazon through the respective Amazon component. During the course of this technical procedure, Amazon receives personal information that is used to trace the origin of orders from Amazon, and as a result, to allow the accounting of a commission. Among other things, Amazon may understand that the user has clicked on an affiliate link on our website.
The user may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used, and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Amazon from setting a cookie on the information technology system of the user. In addition, cookies already in use by Amazon may be deleted at any time via a web browser or other software programs.
Further information and the actual data protection provisions of Amazon may be retrieved under https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401&language=en_GB.
Data protection provisions about the application and use of Google AdSense
On this website, the controller has integrated Google AdSense. Google AdSense is an online service which allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match with the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.
The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of Google’s AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the user. The definition of cookies is explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and into which a Google AdSense component is integrated, the web browser on the information technology system of the user will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. During the course of this technical procedure, the enterprise Alphabet Inc. gains knowledge of personal data, such as the IP address of the user, which serves Alphabet Inc., inter alia, to understand the origin of visitors and clicks and subsequently create commission settlements.
The user may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the user. Additionally, cookies already in use by Alphabet Inc. may be deleted at any time via a web browser or other software programs.
Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable a log file recording and a log file analysis through which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc. is able to determine if and when a website was opened by a user, and which links were clicked on by the user. Tracking pixels serve, inter alia, to analyze the flow of visitors on a website.
Through Google AdSense, personal data and information—which also includes the IP address, and is necessary for the collection and accounting of the displayed advertisements—is transmitted to Alphabet Inc. in the United States of America. These personal data will be stored and processed in the United States of America. The Alphabet Inc. may disclose the collected personal data through this technical procedure to third parties.
Google AdSense is further explained under the following link https://www.google.com/intl/en/adsense/start/.
Data protection provisions about the use of PayPal as a payment processor
On this website, the controller has integrated components of PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal is also able to process virtual payments through credit cards when a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there are no classic account numbers. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also accepts trustee functions and offers buyer protection services.
If the user chooses “PayPal” as the payment option in the online shop during the ordering process, we automatically transmit the data of the user to PayPal. By selecting this payment option, the user agrees to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data, which are in connection with the respective order.
The transmission of the data is aimed at payment processing and fraud prevention. The controller will transfer personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the controller for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.
PayPal will, if necessary, pass on personal data to affiliates and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or for data to be processed in the order.
The user has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with (contractual) payment processing.
The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/us/webapps/mpp/ua/privacy-full.
Who We Share Your Data With
HowToTreatHeartburn.com does not disclose your data to third parties without your consent, except:
- Amazon affiliate program has data concerning ads links on our website.
- Google Adsense: Please see the above sections concerning Google Adsense.
- Google Analytics: Please see the above section concerning Google Analytics.
How Long We Retain Your Data
The criteria used to determine the period of storage of personal data is the respective statutory retention period except where mentioned below. After the expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
- If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
- When you fill out and submit a form on HowToTreatHeartburn.com, we collect the relevant information needed to review and fulfill your request. This information is deleted promptly after we have satisfactorily completed your request.
- Google analytics data is collected with the anonymizer function. This means that the last digits of the users IP address are not used when recording data. Eliminating the possible identification of the user. We have also set user and event data retention to automatically expire after 14 months.
- Data with regard to our subscription email services is retained indefinitely. You may update your information or unsubscribe from email services at any time by clicking the corresponding link at the bottom of a current email. We periodically unsubscribe those who are not reading our emails. This is done at our discretion.
Provision of Personal Data as Statutory or Contractual Requirement; Requirement Necessary to Enter into a Contract; Obligation of the User to Provide the Personal Data; Possible Consequences of Failure to Provide Such Data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner).
Sometimes it may be necessary to conclude a contract that the user provides us with personal data, which must subsequently be processed by us. The user is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the user could not be concluded.
Before personal data is provided by the user, the user must contact any employee. The employee clarifies to the user whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.
What Rights You Have Over Your Data
You have the right to see and get a copy of the Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data that you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt out of particular programs, please contact us through the contact form.
Where We Send Your Data
By using this site, you understand that your data will be collected, stored, and processed in the United States and in any country to which we may transfer your information in the course of our business operations.
- Amazon affiliate program has data concerning ads links on our website.
- Google Adsense: Please see the above sections concerning Google Adsense.
- Google Analytics: Please see the above section concerning Google Analytics.
How We Protect Your Data
HowToTreatHeartburn.com maintains controls to protect and secure your data by adopting appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our website, but when you share your data online there is always some risk that an unauthorized third party could gain access to your information.
What Third Parties We Receive Data From
We do not receive directly related data about users from third-party services. We do use Google Analytics with the anonymization function to understand our web traffic and how our website is used. The anonymization function prohibits the identification of a specific user.
What Automated Decision Making and/or Profiling We Do with User Data
As a responsible company, we do not use automatic decision-making or profiling.
Anti Spam Policy
HowToTreatHeartburn.com does not authorize the harvesting, mining or collection of e-mail addresses or other information from or through the website or its services.
HowToTreatHeartburn.com does not permit or authorize others to use his services to collect, compile, or obtain any information about its customers or subscribers, including but not limited to subscriber e-mail addresses. HowToTreatHeartburn.com does not permit or authorize any attempt to use its services in a manner that could damage, disable, overburden or impair any aspect of any of the services, or that could interfere with any other party’s use and enjoyment of any the owner service.
If HowToTreatHeartburn.com believes that unauthorized or improper use is being made of any service, it may, without notice, take such action as it, in its sole discretion, deems appropriate, including blocking messages from a particular internet domain, mail server or IP address. HowToTreatHeartburn.com may immediately terminate any account on any service which it determines, in its sole discretion, is transmitting or is otherwise connected with any e-mail that violates this policy.
Nothing in this policy is intended to grant any right to transmit or send email to, or through, this website and/or services. Failure to enforce this policy in every instance does not amount to a waiver of rights of HowToTreatHeartburn.com.
Unauthorized use of this website services in connection with the transmission of unsolicited e-mail, including the transmission of e-mail in violation of this policy, may result in civil, criminal, or administrative penalties against the sender and those assisting the sender.
Violators of the CAN SPAM Act may be subject to “cease and desist” orders or penalties from the FTC (Federal Trade Commission) of up to $11,000 per violation. Criminal prosecution is also possible in the case of egregious offenders, which can result in penalties such as fines, forfeiture of proceeds, and equipment. The worst offenders can also be subject to prison time.
If you require any more information or have any questions about any of our policies, terms, or disclosures, please feel free to contact us by using our contact page.
This document was last updated on February 21, 2022.